Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies … Read the whole story
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still begins at home on search engines and comparison … Read the whole story
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested on Tuesday. "A policy that limits … Read the whole story
The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said … Read the whole story
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn about fashion deals near them. Now it is … Read the whole story
Setting a new bar for brands and their programming aspirations, Subway's scripted comedy series, "The 4 to 9ers," appears to be performing better than … Read the whole story
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to The NPD group, and IDC estimates with global … Read the whole story
Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and … Read the whole story
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association … Read the whole story
