by Steve McClellan
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
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by Joe Mandese
In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies … Read the whole story
by Laurie Sullivan
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still begins at home on search engines and comparison … Read the whole story
by Wendy Davis
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested on Tuesday. "A policy that limits … Read the whole story
by Mark Walsh
The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said … Read the whole story
by Mark Walsh
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn about fashion deals near them. Now it is … Read the whole story
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by Gavin O'Malley
Setting a new bar for brands and their programming aspirations, Subway's scripted comedy series, "The 4 to 9ers," appears to be performing better than … Read the whole story
by Laurie Sullivan
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to The NPD group, and IDC estimates with global … Read the whole story
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by Gavin O'Malley
Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and … Read the whole story
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by Joe Mandese
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of "enhanced television," has joined the Digital Place-Based Advertising Association … Read the whole story