Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international operations, the shops confirmed Wednesday. The moves come … Read the whole story
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version … Read the whole story
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency for both traditional and digital channels. Equifax spent the bulk … Read the whole story
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display … Read the whole story
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad … Read the whole story
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story
Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, … Read the whole story
Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of … Read the whole story
Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has effectively sprouted from Mark … Read the whole story