Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, … Read the whole story

Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue … Read the whole story

Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as … Read the whole story

Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show tailored for Twitter users and featuring short clips … Read the whole story

Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine the correct mix to boost clicks across properties … Read the whole story

Amazon may have been late to the app store game, but that hasn't stopped it from going global. The online retail giant on Thursday … Read the whole story

Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the company violated a federal consumer protection law by … Read the whole story