by Gavin O'Malley
Enticed by higher ad rates and better viewer engagement, BuzzFeed is taking its video strategy to the next level. It is launching a social … Read the whole story
by Steve McClellan
Maxus North America, part of WPP's GroupM, has appointed Mark Egan chief strategy officer, a new position at the agency. The shop also hired … Read the whole story
by Laurie Sullivan
Blekko cofounder Rich Skrenta integrated features from its tablet app izik to make the desktop search engine look and feel more like a mobile … Read the whole story
by Wendy Davis
Viacom has been hit with a potential class-action lawsuit for allegedly sending people text messages promoting "Real World" and other TV shows. Tennessee resident … Read the whole story
by Mark Walsh
"Power users" are defined as the third of people responsible for the most in-app actions on its rewards-based network in the first quarter. Incentives … Read the whole story
by Mark Walsh
Tablet shipments will outpace those of portable PCs this year as demand for PCs overall continues to slide. Estimates project tablet worldwide shipments will … Read the whole story
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by Erik Sass
Overall, business-to-business media revenues are growing due to an upward trend in B2B trade shows which, together with digital advertising, more than offset the … Read the whole story
by Steve Smith
Apple CEO Tim Cook covered a wide range of topics at the D11 conference yesterday, while somehow maintaining Apple's infamous veil of secrecy. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Carrotmob.org, a movement of do-gooders who have genetically modified the consumer boycott with some Groupon DNA, has created consumer "buycotts." Companies are encouraged to … Read the whole story