In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
Heather Frahm, president and co-founder of Boston-based Catalyst, the search engine marketing firm that is part of WPP's GroupM, is stepping down. Beth LeTendre, … Read the whole story
Amazon will allow its more than 200 million active customers to log in to mobile apps, games and Web sites using a single sign-on … Read the whole story
Local TV, radio and newspaper Web site ad network operator WorldNow has signed an exclusive three-year agreement with Shareablee to provide "social analytics" to … Read the whole story
Particularly at the local level, media companies are warming to the idea of digital-only salespeople and managers with the chops to drive online ad … Read the whole story
A Web user who contributed to NBCNews.com's citizen journalism site Newsvine has sued the company for allegedly depriving her of money she earned through … Read the whole story
The U.S. housing market continues to improve. It has been accompanied by a boon for home improvement stores and Web sites looking to garner … Read the whole story
Mobile campaigns for quick-serve and casual dining restaurants are all about driving foot traffic. That makes having a location component more likely for companies … Read the whole story
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story
Emerging markets will develop mobile payment systems that are more tied to carrier billing than we have seen in early adopter markets. Carriers are … Read the whole story