-
by Laurie Sullivan
Google's spam expert Matt Cutts took to YouTube warning brand marketers and agencies they must make it clear to consumers that the native ad … Read the whole story
by Gavin O'Malley
CBS Corp. has acquired full ownership of TV Guide Digital, including TVGuide.com and all TV Guide Mobile apps. Both will be folded into CBS … Read the whole story
by Laurie Sullivan
Brands take note: Pinterest Images with multiple dominant colors have 3.25 times more repins per image than those with one dominant color. Brand images … Read the whole story
by Mark Walsh
Not long after Yahoo's $1.1 billion acquisition of Tumblr, reports began emerging about a backlash from users of the blogging service who were less … Read the whole story
by Wendy Davis
Rayid Ghani, chief scientist of the Obama for America 2012 campaign, was among nearly two dozen political advisers, ad industry representatives, and journalists who … Read the whole story
by Mark Walsh
The volume of app downloads rose in April for the first time since January, along with the cost to market those apps. That's according … Read the whole story
by Steve McClellan
Media shop Mindshare, a unit of WPP's GroupM, has poached Digitas' Jordan Bitterman for the role of chief strategy officer, Mindshare North America, a … Read the whole story
by Steve McClellan
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal's Fandango-with an array of other media assets at NBCU to create a … Read the whole story
by Steve Smith
One of the fastest-growing mobile ad networks, Airpush announced upgrades to its SDK at developer conferences on both coasts this weekend. In less than … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Recep Tayyip Erdogan, Prime Minister of Turkey, has transformed Istanbul with office buildings, shopping malls and mega-mosques. His plans for Taksim Square -- which … Read the whole story
COMMENTARY
by Joe Gillespie
Mobile is no longer an add-on to the campaign. It can be part of how brands craft multichannel efforts, build stories across screens, and … Read the whole story