by Joe Mandese
Joule, the mobile marketing unit of WPP's tenthavenue division, this morning will announce a reorganization. The move follows the departure of global CEO Michael … Read the whole story
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by Steve McClellan
Mindshare has appointed mobile industry veteran Jeff Malmad as mobile leader, a new position that signals the agency's continuing effort to ramp up its … Read the whole story
by Gavin O'Malley
Driven by consumers' continued embrace of all things digital, domestic digital ad revenue hit $9.6 billion in the first quarter of the year. The … Read the whole story
by Gavin O'Malley
Hearst Magazines named Klas Uden as its new vice president of digital and acquisition marketing. At Hearst, Uden's role spans marketing and acquisition for … Read the whole story
by Laurie Sullivan
Android OS phone users now have access to Vine, a mobile app that enables users to create and post video clips, allowing Twitter followers … Read the whole story
by Mark Walsh
Rich media ads running on social-networking sites in mobile tend to outperform the same ads on regular mobile sites. Rich media ads running in … Read the whole story
by Laurie Sullivan
MediaMath rolled pixel-free technology acquired from Akamai's ad business in January into its Adroit business unit, relaunching Tuesday as Adroit Digital. Read the whole story
by Wendy Davis
Google is asking a judge to dismiss a lawsuit filed by six Android users who say the company violated their privacy. The consumers, who … Read the whole story
COMMENTARY
by Joe Lampertius
Knowing how different your retail business was just 10 years ago, imagine how different it will need to be in 10 more years. You're … Read the whole story
COMMENTARY
by Pete Spande
Search optimization, social amplification tools, headline testing and the promotion of related and popular content are of paramount importance to all content sites. The … Read the whole story