Privacy compliance company Evidon is acquiring MobileScope, a tool that can determine whether mobile apps collect or share information about users. Evidon plans to … Read the whole story

Earlier this year, CBS local TV stations in New York and Los Angeles began testing mobile video streaming in their respective markets using a … Read the whole story

CRM company Salesforce.com has reached a $2.5 billion deal to acquire ExactTarget, which has roots as an email service provider but has looked to … Read the whole story

Slower-than-expected adoption of Near Field Communications (NFC) technology has led Gartner to lower its forecast for mobile payment transactions in the next several years. … Read the whole story

Native ad formats and social have emerged as important new ad models. Now Google will offer support for both in DoubleClick. DoubleClick for Publishers … Read the whole story

So much for CBS Interactive's exclusive ad sales pact with video platform Twitch.TV. Just months after the deal was done, Twitch -- which specializes … Read the whole story

Tokyo-based Dentsu has agreed to purchase an 80% stake in New Delhi-based digital agency Webchutney. For Dentsu it's the second Indian agency the firm … Read the whole story

As part of a broader effort to scale video ad sales, Reader's Digest Association has tapped metadata analytics provider TriVu Media. Per the deal, … Read the whole story

Viacom is expanding a wide-ranging digital video deal with Amazon -- just weeks after ending one with Amazon competitor Netflix. For Amazon's Prime Instant … Read the whole story

Advance Digital has partnered with Echo to provide a digital infrastructure to encourage audience engagement and enable social sharing at its 12 local media … Read the whole story