WPP and Twitter on Thursday announced a global strategic partnership that will expand collaboration between the two companies. Covering data and analytics, media investment … Read the whole story

If the last several years have been the "year of mobile," 2013 is proving to be the year the ad industry is finally figuring … Read the whole story

With its confusing array of ad options, similar formats and generically named ad products, Facebook has never been known as an easy place to … Read the whole story

Worldwide media and entertainment revenues will continue to grow at a rapid pace, mostly thanks to digital media -- smartphones, tablets and new media … Read the whole story

Social media marketer Shift this week is relaunching its GraphEffect service, which helps brands execute real-time campaigns on Facebook and Twitter. The newly named … Read the whole story

Facebook ad partner Brand Networks has announced receiving $68 million in financing from private equity firm AEA Investments for a minority stake in the … Read the whole story

BlackBerry kept its promise to deliver a qwerty keyboard and a touchscreen in a hybrid smartphone this week. Will it give brands a reason … Read the whole story

A bill that would allow consumers to "unlock" their cell phones drew support on Thursday from groups as diverse as a wireless trade association … Read the whole story

Mobile startup bMobilized has stepped up its mission to optimize the mobile sites of small and medium-sized businesses through a new marketing initiative. The … Read the whole story

Searches on Google foresee presidential outcomes and consumer buying trends. Now the search engine says it can predict box-office performance as it relates to … Read the whole story

Comedy Central has launched an app that functions as sort of a stand-up network. The free "CC: Stand-Up" has Axe as an initial sponsor. … Read the whole story