by David Goetzl
Global expansion continues at GroupM unit Xaxis as it moves into Latin America en route to growing from 22 markets to 30 by the … Read the whole story
by Laurie Sullivan
Marketers are finding they need to shift strategies and testing methods as search ad campaigns make the most significant online migration in history, from … Read the whole story
by Steve McClellan
WPP's burgeoning digital agency network VML, a unit of Y&R, has acquired a minority stake in Poland's Heureka Group. The group will be re-branded … Read the whole story
by Mark Walsh
More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released … Read the whole story
by Gavin O'Malley
Madison Avenue has assigned a new label to every lesbian, gay, bisexual, and transgender consumer: mobile pioneer. "They have become a bellwether for the … Read the whole story
by Wendy Davis
Verizon filed new court papers arguing that the Federal Communications Commission still lacks authority to impose Net neutrality rules, despite a recent Supreme Court … Read the whole story
by David Goetzl
ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The time has come to pay the piper. It is Celibacy, Migraine, Aphasia, Accordion and Potty Training Awareness Month. (Separately, not together.) It is … Read the whole story
COMMENTARY
by Donnovan Andrews
We are in the build-up to some changes that are going to happen very fast - and their net result will be a kind … Read the whole story