Global expansion continues at GroupM unit Xaxis as it moves into Latin America en route to growing from 22 markets to 30 by the … Read the whole story
Marketers are finding they need to shift strategies and testing methods as search ad campaigns make the most significant online migration in history, from … Read the whole story
WPP's burgeoning digital agency network VML, a unit of Y&R, has acquired a minority stake in Poland's Heureka Group. The group will be re-branded … Read the whole story
More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released … Read the whole story
Madison Avenue has assigned a new label to every lesbian, gay, bisexual, and transgender consumer: mobile pioneer. "They have become a bellwether for the … Read the whole story
Verizon filed new court papers arguing that the Federal Communications Commission still lacks authority to impose Net neutrality rules, despite a recent Supreme Court … Read the whole story
ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close … Read the whole story
- COMMENTARY
The time has come to pay the piper. It is Celibacy, Migraine, Aphasia, Accordion and Potty Training Awareness Month. (Separately, not together.) It is … Read the whole story
- COMMENTARY
We are in the build-up to some changes that are going to happen very fast - and their net result will be a kind … Read the whole story
