Mobile ad firm Mojiva will open its Mocean mobile ad-serving platform to advertisers and agencies in addition to existing products for publishers, ad networks … Read the whole story

Mobile ad spending will jump from an estimated $7.7 billion this year to $28 billion in four years, nipping at the heels of traditional … Read the whole story

Apple's newest version of its operating system for mobile devices, unveiled this week, contains new features that could make it harder for ad networks … Read the whole story

Borrowing Twitter's signature feature, Facebook announced adding support for hashtags on the social network. The long-rumored move allows Facebook users to add a hashtag … Read the whole story

Some 43% of consumers say most marketing "is a bunch of B.S.," while about 30% of U.S. consumers perceive online advertising as less effective … Read the whole story

Consumers who interact with rich media campaigns average 14 seconds spent with the brand per interaction, and are five times more likely to click … Read the whole story

Following other "crowdsourced" ad agencies, Dispop this week is rolling out an ad design platform with which marketers can tap into a network of … Read the whole story

In its first partnership with a major motion picture, Warby Parker -- the online marketer of trendy eyeglasses -- has teamed with Warner Bros. … Read the whole story