by Joe Mandese
In a move that ups the ante for real-time media measurement, AOL today will unveil a new platform that enables brands to measure not … Read the whole story
by Laurie Sullivan
Google will end 2013 with 56% -- about $8.85 billion -- of the worldwide investments in mobile advertising, if forecasts are correct. The ability … Read the whole story
by Laurie Sullivan
The future of cookie tracking lives on the silicon chip, not in the Web browser. It makes interactive television the data source that connects … Read the whole story
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by Mark Walsh
As part of its ad consolidation effort, Facebook is scrapping sponsored result -- the search ad unit it rolled out last year. Facebook told … Read the whole story
by Mark Walsh
Foursquare investor Fred Wilson acknowledged that the social location company is still stuck with the perception that it is little more than a check-in … Read the whole story
by David Goetzl
Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal Thursday with an undisclosed "major player" … Read the whole story
by Wendy Davis
The Chamber of Commerce has dropped a long-running lawsuit alleging that the prankster group Yes Men infringed trademark by using the trade group's name … Read the whole story
by Gavin O'Malley
Glam Media is ready to roll out a new program designed to foster more partnerships between brands and its network of bloggers. The Premier … Read the whole story
by Steve McClellan
Another senior executive has departed Interpublic Group's Draftfcb. Global Chief of Staff Peter Drakoulias left the agency earlier this month. Drakoulias reported directly to … Read the whole story
COMMENTARY
by Matt Myers
The resulting evolution of native ads is following a similar trajectory to that of other Internet ad types: search ads, banner ads, page takeovers, … Read the whole story