In a move that ups the ante for real-time media measurement, AOL today will unveil a new platform that enables brands to measure not … Read the whole story
Google will end 2013 with 56% -- about $8.85 billion -- of the worldwide investments in mobile advertising, if forecasts are correct. The ability … Read the whole story
The future of cookie tracking lives on the silicon chip, not in the Web browser. It makes interactive television the data source that connects … Read the whole story
As part of its ad consolidation effort, Facebook is scrapping sponsored result -- the search ad unit it rolled out last year. Facebook told … Read the whole story
Foursquare investor Fred Wilson acknowledged that the social location company is still stuck with the perception that it is little more than a check-in … Read the whole story
Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal Thursday with an undisclosed "major player" … Read the whole story
The Chamber of Commerce has dropped a long-running lawsuit alleging that the prankster group Yes Men infringed trademark by using the trade group's name … Read the whole story
Glam Media is ready to roll out a new program designed to foster more partnerships between brands and its network of bloggers. The Premier … Read the whole story
Another senior executive has departed Interpublic Group's Draftfcb. Global Chief of Staff Peter Drakoulias left the agency earlier this month. Drakoulias reported directly to … Read the whole story
- COMMENTARY
The resulting evolution of native ads is following a similar trajectory to that of other Internet ad types: search ads, banner ads, page takeovers, … Read the whole story
