by Steve McClellan
Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media duties. Those duties, which were shifted without a formal review, had previously been … Read the whole story
-
by Joe Mandese
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to join the 1 million advertisers club, thanks to … Read the whole story
by Steve McClellan
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The … Read the whole story
by Wendy Davis
Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released … Read the whole story
by Steve McClellan
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content creation. Muzy has attracted over 20 million users … Read the whole story
by Mark Walsh
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized businesses to the rewards-based platform. The … Read the whole story
by Laurie Sullivan
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges that brands need to overcome. Shipping costs, duties … Read the whole story
by Gavin O'Malley
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ad format tailor-made for the Windows 8 operating … Read the whole story
by Sarah Mahoney
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the year ahead, according to a new report from … Read the whole story
COMMENTARY
by Carolyn Contois
Today's media landscape brings greater creative flexibility, control and opportunity. Digital and new media content allows creatives to push the envelop without the restrictions … Read the whole story
COMMENTARY
by Age Sluis
The statistics don't lie: Gaming sites really do produce better return on investment for online advertisers. Gaming sites are producing better engagement rates than … Read the whole story