Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media duties. Those duties, which were shifted without a formal review, had previously been … Read the whole story
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to join the 1 million advertisers club, thanks to … Read the whole story
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, digital, for the company's West Coast operations. The … Read the whole story
Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released … Read the whole story
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content creation. Muzy has attracted over 20 million users … Read the whole story
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized businesses to the rewards-based platform. The … Read the whole story
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges that brands need to overcome. Shipping costs, duties … Read the whole story
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ad format tailor-made for the Windows 8 operating … Read the whole story
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the year ahead, according to a new report from … Read the whole story
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Today's media landscape brings greater creative flexibility, control and opportunity. Digital and new media content allows creatives to push the envelop without the restrictions … Read the whole story
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The statistics don't lie: Gaming sites really do produce better return on investment for online advertisers. Gaming sites are producing better engagement rates than … Read the whole story
