by Mark Walsh
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital and alternative media channels last year. Total digital … Read the whole story
by Wendy Davis
The new Cookie Clearinghouse, helmed by Stanford privacy expert Aleecia McDonald, hopes to enable browser developers to block third-party cookies -- such as those … Read the whole story
by Laurie Sullivan
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom to target video ads built around the entertainment … Read the whole story
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by Mark Walsh
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced updates to its analytics tool for brand pages … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video … Read the whole story
by Gavin O'Malley
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately. Stepping in as CEO is Brian Powley, presently … Read the whole story
by Laurie Sullivan
Google is considering alliances with private-equity firms to help structure acquisition deals. Google has acquired nine companies so far this year, followed by Yahoo … Read the whole story
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by David Goetzl
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
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by David Goetzl
The past two Super Bowls have been streamed free online, but Fox may offer a type of paywall come February. The network is considering … Read the whole story
COMMENTARY
by Steve Haar
Yahoo! Small Business has launched Localwords. This particular product offering is late in coming, poorly described ("lead gen biz" it is not), too expensive … Read the whole story
COMMENTARY
by Lauren Buechner
Mass transit users are turning to their cell phone as a source of entertainment or a way to continue working while journeying from one … Read the whole story