Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital and alternative media channels last year. Total digital … Read the whole story
The new Cookie Clearinghouse, helmed by Stanford privacy expert Aleecia McDonald, hopes to enable browser developers to block third-party cookies -- such as those … Read the whole story
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom to target video ads built around the entertainment … Read the whole story
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced updates to its analytics tool for brand pages … Read the whole story
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video … Read the whole story
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately. Stepping in as CEO is Brian Powley, presently … Read the whole story
Google is considering alliances with private-equity firms to help structure acquisition deals. Google has acquired nine companies so far this year, followed by Yahoo … Read the whole story
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
The past two Super Bowls have been streamed free online, but Fox may offer a type of paywall come February. The network is considering … Read the whole story
Yahoo! Small Business has launched Localwords. This particular product offering is late in coming, poorly described ("lead gen biz" it is not), too expensive … Read the whole story
Mass transit users are turning to their cell phone as a source of entertainment or a way to continue working while journeying from one … Read the whole story