by David Goetzl
Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to … Read the whole story
by Wendy Davis
The ad trade group Digital Advertising Alliance is criticizing Mozilla for inching forward with a plan to block third-party cookies. DAA General Counsel Stuart … Read the whole story
by Mark Walsh
Taking another page from Twitter, Facebook on Thursday unveiled a short-form video service that will compete directly with its rival's explosively growing Vine app. … Read the whole story
by Laurie Sullivan
Some 90% of marketing heads participating in a recent survey take responsibility for the overall positive connection between consumer and brand for their respective … Read the whole story
by Laurie Sullivan
Google made Full Credit Measurement Attribution generally available Thursday to Google Analytics users, along with a handful of measurement tools, giving marketers more access … Read the whole story
by Tyler Loechner
It's tough to fight fraud if you can't even find it. The Rubicon Project today announced a proposed protocol extension to the IAB OpenRTB … Read the whole story
by Steve McClellan
In the Cyber Lion competition at Cannes, Pereira & O'Dell won its Grand Prix award for a laptop computer campaign for Intel and Toshiba … Read the whole story
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by Gavin O'Malley
Joining a crowded field of location-based social start-ups, Babberly this week is rolling out a "hyperlocal" mobile ad platform to connect merchants with current … Read the whole story
by Mark Walsh
WhatsApp, the popular messaging app, has generated more messages than all the mobile operators combined in any country, including the U.S. and China. It … Read the whole story
COMMENTARY
by Lori Chavez
The challenge is how do brands take advantage of deploying the right tools to reach and engage local consumers. Not everyone gets it right. … Read the whole story
by Tyler Loechner
Wouldn't it be nice if users' privacy concerns were handled and mobile had an answer to the missing cookie? At Cannes this morning, PubMatic, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
While I have assembled copious notes on the PRISM/privacy/This-is-the-beginning-of-the-end debate, methinks the passions are a little too high right now for rational debate -- … Read the whole story