Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to … Read the whole story

The ad trade group Digital Advertising Alliance is criticizing Mozilla for inching forward with a plan to block third-party cookies. DAA General Counsel Stuart … Read the whole story

Taking another page from Twitter, Facebook on Thursday unveiled a short-form video service that will compete directly with its rival's explosively growing Vine app. … Read the whole story

Some 90% of marketing heads participating in a recent survey take responsibility for the overall positive connection between consumer and brand for their respective … Read the whole story

Google made Full Credit Measurement Attribution generally available Thursday to Google Analytics users, along with a handful of measurement tools, giving marketers more access … Read the whole story

It's tough to fight fraud if you can't even find it. The Rubicon Project today announced a proposed protocol extension to the IAB OpenRTB … Read the whole story

In the Cyber Lion competition at Cannes, Pereira & O'Dell won its Grand Prix award for a laptop computer campaign for Intel and Toshiba … Read the whole story

WhatsApp, the popular messaging app, has generated more messages than all the mobile operators combined in any country, including the U.S. and China. It … Read the whole story

Wouldn't it be nice if users' privacy concerns were handled and mobile had an answer to the missing cookie? At Cannes this morning, PubMatic, … Read the whole story