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by Joe Mandese
As the number of brands bidding on online display inventory in the rapidly expanding RTB marketplace grows, some questionable business practices are beginning to … Read the whole story
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by P.J. Bednarski
The online video network and advertising solutions company announced plans to go public about a month ago and took the plunge this morning. Its … Read the whole story
by David Goetzl
A week after Kantar looked to offer cross-platform ratings in the U.K. that would serve as a currency, Nielsen has begun testing a service … Read the whole story
by Mark Walsh
In its latest content initiative, LinkedIn has partnered with IDG Communications to create a series of new tech-oriented discussion groups on the professional network … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media has formed a partnership with Mullen's Mediahub unit that will give the agency early access to new ad technologies … Read the whole story
by Mark Walsh
Messaging apps like WhatsApp and Snapchat have gained increasing attention for the sheer volume of activity their users generate. The fast-growing use of these … Read the whole story
by Laurie Sullivan
Coupons.com, known for its discounts and relationships with consumer products goods companies, will release a free voice-activated app Thursday for Google Glass. It puts … Read the whole story
by Gavin O'Malley
As part of a larger plan to realign the Web video marketplace, RTL Group has invested $36 million in Vancouver-based video network BroadbandTV. Read the whole story
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by Wendy Davis
Advocacy group Center for Digital Democracy is gearing up to start monitoring Web companies and services to determine whether they are complying with the … Read the whole story
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by Mark Walsh
As part of its initiative to simplify advertising on Facebook, the company on Wednesday announced updates to analytic reports through the Ads Manager tool … Read the whole story
by Laurie Sullivan
As summer months spark a heightened consumer interest in travel, marketers respond by stepping up market-related strategies in search engine and programmatic display media. … Read the whole story