by Laurie Sullivan
Apps are now powered by Bing. Microsoft has turned the search engine into a platform by opening its application programming interface, allowing developers to … Read the whole story
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by Mark Walsh
Mobile ad revenue worldwide increased sharply last year, rising 82.8% to $8.9 billion from $5.3 billion in 2011. Growth was highest in North America, … Read the whole story
by Gavin O'Malley
Continuing its U.S. buying spree, Tel Aviv-based Matomy Media Group has acquired Fort Myers, Fla.-based mobile affiliate network MobAff. The Israeli digital ad shop … Read the whole story
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by Mark Walsh
Ampush is the latest firm to join the select group of Facebook ad partners known as Strategic Preferred Marketing Developers (sPMDs). The designation applies … Read the whole story
by Laurie Sullivan
Apple has been wavering on whether to integrate near field communication in its phones and tablets for years. Now evidence emerges from the U.S. … Read the whole story
by Wendy Davis
Laws prohibiting businesses from discriminating against people with disabilities don't apply to Web sites such as eBay, the company argues in new court papers. … Read the whole story
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by Gavin O'Malley
On the heels of filing for a $65 million IPO, YuMe is rolling out a multiscreen "Household Targeting" program this week to help brands … Read the whole story
by Steve McClellan
Colin Kinsella has been named CEO, Mindshare North America. Kinsella, former North American CEO at Publicis Groupe's Digitas, replaces Antony Young, who is taking … Read the whole story
COMMENTARY
by David Wachs
It's time we put to bed the misconception that SMS-based marketing is spam. SMS-based promotions offer a simple yet targeted marketing solution that delivers … Read the whole story