by Steve McClellan
Publicis Groupe has bought Net@lk, a social-media services provider in China. The terms were not disclosed, but the deal is part of a massive … Read the whole story
by Gavin O'Malley
Continuing its leisurely digital transformation, Conde Nast Entertainment on Wednesday debuted the Vanity Fair video channel on several platforms. Programming for the channel will … Read the whole story
by Mark Walsh
With its latest update, Google Maps has added features that make it a more direct competitor to local guide and information apps, like Yelp … Read the whole story
by Wendy Davis
A group of merchants suing Yelp for "extortion" are expected to face off against the review site at a federal appellate hearing on Thursday … Read the whole story
by Mark Walsh
Nearly three-quarters (73%) of member sites polled by the Online Publishers Association offer native advertising options, with that figure possibly hitting 90% by year's … Read the whole story
by Laurie Sullivan
Publishers Clearing House, known for taking chances on emerging technologies, has found a way to build audience segments and mobile ad-targeting technology based on … Read the whole story
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by Gavin O'Malley
"Many ad buyers are still in the dark about how much they should be paying for display ads, despite the proliferation of online advertising … Read the whole story
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by Wayne Friedman
Some 50% of media executives are focused on emerging digital revenues as the biggest driver for increasing revenues, while 28% of the telecom executives … Read the whole story
COMMENTARY
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Content marketing done well can ensure a brand doesn't just end up in conversations, but leads the discussion. The most effective content marketing strategy … Read the whole story
COMMENTARY
by Sarah Browne
Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research … Read the whole story