Publicis Groupe has bought Net@lk, a social-media services provider in China. The terms were not disclosed, but the deal is part of a massive … Read the whole story
Continuing its leisurely digital transformation, Conde Nast Entertainment on Wednesday debuted the Vanity Fair video channel on several platforms. Programming for the channel will … Read the whole story
With its latest update, Google Maps has added features that make it a more direct competitor to local guide and information apps, like Yelp … Read the whole story
A group of merchants suing Yelp for "extortion" are expected to face off against the review site at a federal appellate hearing on Thursday … Read the whole story
Nearly three-quarters (73%) of member sites polled by the Online Publishers Association offer native advertising options, with that figure possibly hitting 90% by year's … Read the whole story
Publishers Clearing House, known for taking chances on emerging technologies, has found a way to build audience segments and mobile ad-targeting technology based on … Read the whole story
"Many ad buyers are still in the dark about how much they should be paying for display ads, despite the proliferation of online advertising … Read the whole story
Some 50% of media executives are focused on emerging digital revenues as the biggest driver for increasing revenues, while 28% of the telecom executives … Read the whole story
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Content marketing done well can ensure a brand doesn't just end up in conversations, but leads the discussion. The most effective content marketing strategy … Read the whole story
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Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research … Read the whole story
