Former MRM Worldwide CEO Marc Landsberg took the wraps off his new social media agency this week. He has named it socialdeviant and declared … Read the whole story

Mojiva's Mocean Mobile unit has entered the mobile exchange fray, launching its own real-time bidding (RTB) marketplace on top of its existing ad-serving platform. … Read the whole story

Hewlett-Packard's Autonomy division has been working to build out an augmented reality offering it calls Aurasma and has developed a way to track print … Read the whole story

Despite its promise as a superior display ad metric, "viewability" remains a touchy subject among publishers and advertisers. Only about half of display ads … Read the whole story

So far, the changes engineered by CEO Marissa Mayer, including a buying spree of 17 deals, have not helped revitalize growth. Revenue fell 7% … Read the whole story

After all the speculation about unhappiness and a bidding process, Hulu's owners aren't going anywhere. Disney, 21st Century Fox and Comcast's NBCUniversal have decided … Read the whole story

Marketers have begun to take the reins from IT and have become the majority stakeholders of customer data integration projects, including tag management, though … Read the whole story

Merchants seeking to revive their "extortion" lawsuit against the Yelp faced some hard questions at a recent appellate hearing. The merchants appealed to the … Read the whole story

Apple might have been found liable for conspiring to fix the price of ebooks, but the antitrust case against the company is far from … Read the whole story

CNBC.com's revamped home page is far cleaner and better capitalizes on visuals. Gone is what seemed like an endless list of indistinguishable headlines in … Read the whole story

Mobile media use and exposure to its advertising will continue strong growth in the U.S. for at least another two years as smartphones penetrate … Read the whole story