Publicis Groupe has invested $15 million in Jana, the Boston-based mobile rewards platform. The platform targets consumers in fast-growing and emerging markets, like Indonesia, … Read the whole story

The last-click attribution model pointing to search and the bottom of the funnel will go through a transition when Google releases its cross-device reporting. … Read the whole story

Criteo, which focuses on performance display advertising, has acquired AD-X Tracking to support mobile campaigns. The companies did not disclose the financial details of … Read the whole story

The mobile revolution has given car-trippers another fun activity to keep busy during their summertime excursions: gas price comparisons. Two out of three gas … Read the whole story

A federal appellate panel has sided with the Internet service provider Bresnan Communications in a lawsuit stemming from its partnership with defunct behavioral advertising … Read the whole story

In late June, Thrillist launched its inaugural "Best Day of Your Life" campaign, which encouraged its mostly young and male readership to skip work … Read the whole story