Google reported generating $13.1 billion -- or 93% of consolidated revenue -- from advertising in the second quarter of 2013, up 20% from the … Read the whole story
I just read my 2,500th column/story about the differences between Paid Media, Earned Media and Owned Media. I normally would never capitalize those terms … Read the whole story
eBay this week is rolling out the closest thing yet to a full-service digital agency offering. Headed by its eBay Enterprise division, eBay Enterprise … Read the whole story
Understand context, device differences and a data plan before dipping seriously into cross-screen marketing campaigns. Read the whole story
Marketers spent 16% more on paid-search campaigns in Q2 2013, compared with the prior year, but the cost per click continues to rise across … Read the whole story
Chaotic Moon has acquired digital ad start-up ThoughtLeadr, the software and mobile app development firm said Thursday. Chaotic Moon CEO Ben Lamm said ThoughtLeadr … Read the whole story
A privacy proposal calling for mobile app developers to provide consumers with so-called "short-form notice," which explains data collection practices in one or two … Read the whole story
Google and Microsoft are cultivating new revenue streams in non-advertising products. Some services that sit in the cloud aim to offset slowing online ad … Read the whole story
Global advertising spending grew just under 2% in the first quarter of this year. The biggest gains were in the Latin American region -- … Read the whole story
One of Yelp's new food ordering partners fielded over 1000 new restaurant inquiries in the days after the announcement. The company expects a quadrupling … Read the whole story