Mobile growth powered Facebook to a 53% revenue gain in the second quarter as the company's fortunes are increasingly tied to devices, not the … Read the whole story
YieldMetrics will rebrand to Adomic next week, emphasizing the company's focus on real-time bidding to support advertisers moving ad dollars to RTB, according to … Read the whole story
Leaving domestic adoption rates in the dust, emerging markets are increasingly responsible for the majority of mobile growth. In June, more than 261 million … Read the whole story
Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a … Read the whole story
Deal activity in the local digital space in the first half of 2013 was in line with the year-earlier period, with mobile showing the … Read the whole story
The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobile privacy code, which sets out rules for collecting data and serving ads … Read the whole story
A second-screen device may be the only TV screen as well as a key factor in multi-screen activity, according to a study from NPD … Read the whole story
ZenithOptimedia has a deal to gain proprietary access to data from digital ad company Collective that could help the agency group better target TV … Read the whole story