Rival competition for a share of the sports media market is pushing publishers and networks to become more creative. Yahoo Sports and the NBC … Read the whole story
Facebook on Tuesday announced a new pilot program to help mostly smaller mobile game developers promote and distribute their titles across the social network. … Read the whole story
Some 71% of marketers said data integration delivers more relevant messages to segmented audiences, 68% attribute a rise in clicks and traffic, and 63% … Read the whole story
Google wants film students from five colleges to help explore how they can use its wearable computing device to make movies. It's only a … Read the whole story
While the enthusiasm for "Shark Week" now borders on farce, there is nothing silly about the ad frenzy surrounding Discovery's annual event. Celebrating its … Read the whole story
The Associated Press and online aggregator Meltwater have agreed to put aside their copyright dispute and partner on new initiatives. The new venture involves … Read the whole story
Growing demand for Facebook's mobile app install ads helped push up average app marketing costs for developers in June by 13% per user. Marketing … Read the whole story