Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story

Interpublic's media operations are working to automate all transactions within the next three years, while looking to expand programmatic buying into the TV arena, … Read the whole story

To help brands broaden their exposure beyond its walls, Facebook has begun allowing users to embed public posts from Facebook pages on their own … Read the whole story

Consumers don't accurately distinguish between behaviorally targeted ads and other types of online ads, according to the Direct Marketing Association's annual ethics compliance report. Read the whole story

Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story

Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Global COO to leverage his expertise in agency relationships and technology strategies. Most … Read the whole story

Yelp reported a 69% gain in revenue in the second quarter, fueled by continued growth in local and mobile advertising by small and medium-sized … Read the whole story

Hulu is scheduling a raft of original content. For starters, Hulu plans to debut six episodes of "The Wrong Mans" by early November, co-produced … Read the whole story

"One of the things we've noticed is these [streaming companies'] business models have changed, and as they've moved to a 'freemium'-type model, adoption has … Read the whole story