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by Joe Mandese
On a day when one online video ad network (YuMe) is expected to go public, and a day before another (Tremor Video) reports its … Read the whole story
by Laurie Sullivan
Marketers wondering how their optimization efforts will pay off need only look at the small chunks of hyper-relevant targeted information that emphasize a movement … Read the whole story
by Mark Walsh
Facebook on Tuesday said it would begin publishing blog posts dedicated to explaining ongoing changes to the news feed, the central feature of the … Read the whole story
by Mark Walsh
Online radio service Pandora said listener hours in July were up 14% from a year ago to 1.28 billion, marking a continued slowdown in … Read the whole story
by Gavin O'Malley
What's gotten into Jeff Bezos? On the heels of agreeing to take over The Washington Post Co., the Amazon founder has decided to turn … Read the whole story
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by Mark Walsh
WiFi provider Boingo Wireless has introduced a new advertising option aimed at helping marketers drive app downloads. The new ad offering allows mobile users … Read the whole story
by Laurie Sullivan
Siemens, the U.S. subsidiary of German-based Siemens AG, has launched an advertising campaign with the message "Made in America." The goal aims to help … Read the whole story
by Sarah Mahoney
Ted Vaughan, a partner in BDO's retail and consumer product practice, says that for one thing, digital shopping is changing kids' expectations; for another, … Read the whole story
COMMENTARY
by Timur Yarnall, Op-Ed Contributor
While there has been much discussion recently about Web advertising fraud, and several solutions have emerged to detect the most basic instances of cheating, … Read the whole story