On a day when one online video ad network (YuMe) is expected to go public, and a day before another (Tremor Video) reports its … Read the whole story
Marketers wondering how their optimization efforts will pay off need only look at the small chunks of hyper-relevant targeted information that emphasize a movement … Read the whole story
Facebook on Tuesday said it would begin publishing blog posts dedicated to explaining ongoing changes to the news feed, the central feature of the … Read the whole story
Online radio service Pandora said listener hours in July were up 14% from a year ago to 1.28 billion, marking a continued slowdown in … Read the whole story
What's gotten into Jeff Bezos? On the heels of agreeing to take over The Washington Post Co., the Amazon founder has decided to turn … Read the whole story
WiFi provider Boingo Wireless has introduced a new advertising option aimed at helping marketers drive app downloads. The new ad offering allows mobile users … Read the whole story
Siemens, the U.S. subsidiary of German-based Siemens AG, has launched an advertising campaign with the message "Made in America." The goal aims to help … Read the whole story
Ted Vaughan, a partner in BDO's retail and consumer product practice, says that for one thing, digital shopping is changing kids' expectations; for another, … Read the whole story
- COMMENTARY
While there has been much discussion recently about Web advertising fraud, and several solutions have emerged to detect the most basic instances of cheating, … Read the whole story
