One in three media buyers who attended this year's Newfronts said it positively impacted their plans for digital video ad buys. Sixty-four percent of … Read the whole story
In the wake of AOL's $405 million takeout of Adap.TV, the public market's appetite for online video networks was essentially flat for the other … Read the whole story
Global digital media usage increased 12.9% last year to an average of 5.3 hours per week, led by a surge in time spent with … Read the whole story
Officially crowding the video snippet-sharing marketplace, Chad Hurley and Steve Chen unveiled MixBit on Thursday. The YouTube co-founders are relying on some novel editing … Read the whole story
Nielsen released findings suggesting Twitter can help boost TV ratings. The microblogging service can also help lift offline CPG sales as well. Users who … Read the whole story
NBCUniversal just announced three key appointments to its digital advertising sales organization. Phil Cara joins as svp-digital entertainment advertising sales, overseeing sites such as … Read the whole story
Time spent visiting retail Web sites on tablets and smartphones has eclipsed that of time spent shopping via the desktop. While time spent is … Read the whole story
- COMMENTARY
It's hard to measure which got more coverage: A-Rod's drug-fueled, two-year banishment from baseball (just about the time he was batting cleanup in Chicago), … Read the whole story
