by Mark Walsh
Facebook on Monday announced partnering with OpenTable to allow users to make restaurant reservations through their mobile devices. Starting this week, U.S. users of … Read the whole story
by Wendy Davis
In a blow to Apple, a federal judge has refused to dismiss a potential class-action lawsuit stemming from allegations that app developers scooped up … Read the whole story
by Gavin O'Malley
Completing a small deal with big implications, NBC News has acquired Stringwire, a start-up that develops real-time mobile video-sharing software. Stringwire was developed by … Read the whole story
by Mark Walsh
When it comes to "mobile" shopping, there's no place like home. That's the key takeaway from new research by Nielsen showing that two-thirds of … Read the whole story
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by Joe Mandese
As part of its second-quarter earnings report, Tokyo-based agency and media holding company Dentsu unveiled a new strategic initiative to transform its organization into … Read the whole story
by Gavin O'Malley
Expanding its video strategy, "The Atlantic" this week is rolling out several new offerings and increasing the size of its video team. New installments … Read the whole story
by Fern Siegel
Homes.com, an online real estate destination, has kicked off its first national TV ad campaign. The new 30-second spot airs on cable networks across … Read the whole story
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by Joe Mandese
Ad delivery and trafficking company DG Monday announced the sale of its TV ad distribution operations and a plan to refocus its remaining business … Read the whole story
by Steve Smith
Acxiom and 4Info say they can match a company's first-party CRM data with customers' mobile phones down to the household level, which would allow … Read the whole story
COMMENTARY
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Backwater areas of prudery still exist in our culture, particularly about female bodily functions. Take menstruation. Now there's a four-syllable term that can clear … Read the whole story
COMMENTARY
by Tim Hawthorne
Brand response TV advertising (BRTV) and social networking play particularly well together, due to the direct and highly proactive nature of each. BRTV's value … Read the whole story