News Corp. this morning unveiled plans to launch a "global programmatic advertising exchange," which it says will enable marketers to "collectively leverage" News Corp.'s … Read the whole story

Facebook CEO Mark Zuckerberg has announced the social network is joining with six other technology companies to help provide Internet access to the more … Read the whole story

Google made a major shift toward attribution marketing Tuesday with the release of a premium analytics model that relies on economics and statistical analyses … Read the whole story

Two years ago, ad-serving company TruEffect became one of the first Web companies to say it wouldn't serve targeted ads, or collect campaign measurement … Read the whole story

With its dramatic shift to a mobile-first focus, Facebook has emphasized the value it places on helping developers use its third-party platform to build … Read the whole story

Consumers are interacting with digital magazine content across multiple channels -- including smartphones, tablets, and desktops as well as print -- but they aren't … Read the whole story

Marketers continue to struggle with mobile analytics. While many brands already have tools in place, only 46% of online professionals have implemented a complete … Read the whole story

Netflix continues its march to acquire big theatrical content exclusively for its streaming service -- now with a big multi-year deal with The Weinstein … Read the whole story