News Corp. this morning unveiled plans to launch a "global programmatic advertising exchange," which it says will enable marketers to "collectively leverage" News Corp.'s … Read the whole story
Facebook CEO Mark Zuckerberg has announced the social network is joining with six other technology companies to help provide Internet access to the more … Read the whole story
Google made a major shift toward attribution marketing Tuesday with the release of a premium analytics model that relies on economics and statistical analyses … Read the whole story
Positioning itself as a Kickstarter for video producers, TubeStart officially debuted its crowd-funding platform on Tuesday. Developed specifically for YouTube, TubeStart encourages creators to … Read the whole story
Two years ago, ad-serving company TruEffect became one of the first Web companies to say it wouldn't serve targeted ads, or collect campaign measurement … Read the whole story
With its dramatic shift to a mobile-first focus, Facebook has emphasized the value it places on helping developers use its third-party platform to build … Read the whole story
Consumers are interacting with digital magazine content across multiple channels -- including smartphones, tablets, and desktops as well as print -- but they aren't … Read the whole story
Marketers continue to struggle with mobile analytics. While many brands already have tools in place, only 46% of online professionals have implemented a complete … Read the whole story
With Microsoft announcing plans Monday to shut down its Tag technology by 2015, it cast further skepticism around the future of QR codes and … Read the whole story
Newsrooms used to have lead times, but now a story can break in as many seconds as it takes to type 140 characters. In … Read the whole story
Netflix continues its march to acquire big theatrical content exclusively for its streaming service -- now with a big multi-year deal with The Weinstein … Read the whole story