by Mark Walsh
Yahoo on Tuesday rolled out several key properties remodeled in the style of its redesigned home page with infinite-scrolling news feeds and in-stream ad … Read the whole story
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by Joe Mandese
While exchange-based media buys are still only a fraction of the total media volume processed by big agencies, they are the fastest-growing segment of … Read the whole story
by Joe Mandese
In an effort to win the war on bots, online ad exchange OpenX is enlisting people, and some machines too. Calling it a "dual … Read the whole story
by Wendy Davis
A federal judge has signed off on a class-action settlement requiring Facebook to pay $15 to around 600,000 users who were featured in sponsored … Read the whole story
by Mark Walsh
As LinkedIn evolves from a job networking site into a professional publishing platform, it wants to expand its ad base as well beyond the … Read the whole story
by Mark Walsh
M-commerce sales reached $4.7 billion in the second quarter -- up 24% from a year ago but down 20% from $5.9 billion in the … Read the whole story
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by Laurie Sullivan
Nielsen Online Audience Segments - TV Viewing, has begun using eXelate conneX, a cloud infrastructure service, to segment, map, and create customer audiences it … Read the whole story
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by Gavin O'Malley
Trying to hold its own against Netflix and other new-age TV programmers, Hulu is partnering with Lionsgate Television to co-produce "Deadbeat" -- a supernatural … Read the whole story
by Laurie Sullivan
CMOs and CIOs don't see eye-to-eye on IT priorities, creating obstacles across the organization that will hinder success and stifle return on investments, according … Read the whole story
by Mark Walsh
To make it easier for businesses to run promotions on Facebook, the company is lifting the requirement that promotions on the social network must … Read the whole story
COMMENTARY
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"Young lady, put down that foam finger. Right now! And what did I say about keeping your tongue in your mouth?" That's a mother/teen … Read the whole story
COMMENTARY
by Todd Parsons
Facebook has solved the primary problem that doomed MySpace and Friendster. It no longer needs to keep users on its own domain to command … Read the whole story