by Mark Walsh
Yahoo may have topped Google in U.S. traffic in July for the first time in two years, but that won't necessarily improve its ad … Read the whole story
by Gavin O'Malley
This year, fantasy football is bigger than ever, and according to new research, critical for social and real-time marketers to reach fans of the … Read the whole story
by Joe Mandese
Madison Avenue uses lots of words to describe Internet marketing -- "display," "search," "social," etc. -- but a new one is emerging as a … Read the whole story
by Laurie Sullivan
Microsoft said Monday it will acquire Nokia's Devices & Services business for EUR 3.79 billion, and spend EUR 1.65 billion to license Nokia's patents, … Read the whole story
by Laurie Sullivan
The average cost per click for paid-search campaigns running on tablets should continue to move much closer to the average of campaigns on desktops, … Read the whole story
by Wendy Davis
In a blow to the Direct Marketing Association, a federal appeals court has revived Colorado's so-called Amazon Tax. The three-judge appellate panel that heard … Read the whole story
COMMENTARY
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While metrics standardization and consistency are critical to advancing mobile media spend, we should not miss this important moment in media history when changing … Read the whole story
COMMENTARY
by Gary Dolsen
Businesses are learning an important lesson - stop trying to dictate to mobile customers how they should view brands and buying decisions, start sharing … Read the whole story