by Wendy Davis
Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting email or using proxy servers. … Read the whole story
by Mark Walsh
People are more likely to click on ads while watching video on smartphones and tablets than on the desktop. Click-through rates for pre-roll ads … Read the whole story
by Gavin O'Malley
Social media marketers are facing increasingly stringent compliance and policy management requirements. Hoping to ease their burden, social media monitoring service HootSuite has enlisted … Read the whole story
by Laurie Sullivan
Topsy wants to become a Google predictive analytics tool, but rather than using search data to drive campaigns, the tool will use Twitter data. … Read the whole story
by Joe Mandese
In a move to create the infrastructure necessary to bring programmatic TV audience-buying to the kind of scale that has been transforming the way … Read the whole story
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by Mark Walsh
Research firm IDC has upped its forecast for the mobile phone market to 7.3% growth this year from 5.8% because of stronger-than-expected gains in … Read the whole story
by Wayne Friedman
Telco and IPTV-related TV services will be one of the few growth areas remaining in the multichannel TV-video distribution industry. In five years, its … Read the whole story
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by Steve Smith
One of the oldest mobile marketing solutions providers, Amobee, buys one of the youngest mobile RTB platforms -- Gradient X. Read the whole story
COMMENTARY
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Last December, I wrote a column about Samsung's surprisingly deft advertising swat against Apple's swaggeringly superior branding operation. The surprise to me was how … Read the whole story
COMMENTARY
by Dan Sherr
Customer transactions and data available from most point of sale systems, e.g., frequent shopper programs, provide rich insight to the consumer's path to purchase. … Read the whole story