Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting email or using proxy servers. … Read the whole story
People are more likely to click on ads while watching video on smartphones and tablets than on the desktop. Click-through rates for pre-roll ads … Read the whole story
Social media marketers are facing increasingly stringent compliance and policy management requirements. Hoping to ease their burden, social media monitoring service HootSuite has enlisted … Read the whole story
Topsy wants to become a Google predictive analytics tool, but rather than using search data to drive campaigns, the tool will use Twitter data. … Read the whole story
In a move to create the infrastructure necessary to bring programmatic TV audience-buying to the kind of scale that has been transforming the way … Read the whole story
Research firm IDC has upped its forecast for the mobile phone market to 7.3% growth this year from 5.8% because of stronger-than-expected gains in … Read the whole story
Telco and IPTV-related TV services will be one of the few growth areas remaining in the multichannel TV-video distribution industry. In five years, its … Read the whole story
One of the oldest mobile marketing solutions providers, Amobee, buys one of the youngest mobile RTB platforms -- Gradient X. Read the whole story
Last December, I wrote a column about Samsung's surprisingly deft advertising swat against Apple's swaggeringly superior branding operation. The surprise to me was how … Read the whole story
Customer transactions and data available from most point of sale systems, e.g., frequent shopper programs, provide rich insight to the consumer's path to purchase. … Read the whole story