Tagga has created a cross-channel campaign for adidas and sports retailer LIDS supporting the Seattle Sounders FC soccer team. The campaign aims to target … Read the whole story
No longer a niche play, mobile ecommerce will play an important role in overall digital holiday spending this season. That's according to a new … Read the whole story
Despite the success of high-profile campaigns from Old Spice and Dove, personal care brands overall are lagging other industry categories when it comes to … Read the whole story
Bing has inked a deal with Irvine, Calif.-based Local, an online media company, to provide location-based product data in the company's search engine results. … Read the whole story
What's the tallest hurdle standing in the way of better video delivery? Making it mobile-friendly. Overall, 77% of 85 respondents said seamlessly getting their … Read the whole story
BoostCTR secured $8 million in Series B funding from investors led by Battery Ventures, adding to the $4 million previously raised. The company also … Read the whole story
Some Netflix users are asking a federal appellate court to vacate the company's $9 million settlement of a class-action privacy lawsuit. The settlement requires … Read the whole story
More than half of all time spent online is now through a mobile device. Of the 51% of online time spent in mobile, 39% … Read the whole story
Siding with TV broadcasters, a federal judge in Washington, D.C. on Thursday ordered online video service FilmOn X -- previously called Aereokiller -- to … Read the whole story
Major brands are starting to play in Instagram's new video garden. Interestingly, a number of them aren't filling all of the available 15 seconds … Read the whole story
This week, data collection giant Acxiom gave users access to the data it collects about them when they are online. To the disappointment of … Read the whole story
IHS, a research partner of IAB Europe, conducted a study commissioned by SpotXchange and concluded that the European programmatic video market will grow an … Read the whole story