With the rise of programmatic trading, digital advertising has become more reliant on automated systems and technology than ever before. With that in mind, … Read the whole story
IBM, known for designing intelligent computer hardware and software, and building middleware technology to merge disparate data that runs manufacturing supply chains, will now … Read the whole story
Brian McAndrews, who previously served as CEO of digital advertising firm aQuantive, has been named chief executive officer of Internet radio pioneer Pandora. Read the whole story
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
Aegis' Carat unit updated its global ad outlook this morning, downgrading the ad industry's growth rate to 3.0% in 2013, from a forecast it … Read the whole story
Microsoft announced improvements Wednesday on the compatibility between the Yahoo Bing Network and Google Enhanced Campaigns. The changes provide marketers with a smoother transition … Read the whole story
Online video company FilmOn X is asking U.S. District Court Judge Rosemary Collyer to reconsider her order prohibiting the company from streaming TV shows … Read the whole story
"Go with the 'Fro!" screams the front-page headline of today's Daily News, announcing the winner of the New York City mayoral Democratic primary. It's … Read the whole story
Are mobile banner ads really demonstrating their value and accountability? Can they give back to marketers accurate audience data? Are the clicks even trustworthy? Read the whole story