by Wendy Davis
Asserting it has failed, the Digital Advertising Alliance Wednesday said it will no longer participate in a privacy initiative spearheaded by the Internet standards … Read the whole story
by Joe Mandese
Rocket Fuel has lived up to its name on Madison Avenue, expanding at ballistic speeds -- and now it is poised to do the … Read the whole story
by Joe Mandese
Publicis has reorganized the executive team of its VivaKi unit, naming Kurt Unkel global president of its Audience On Demand (AOD) trading desk, and … Read the whole story
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by Joe Mandese
Ad executives, on average, plan to spend 40% of their digital advertising budgets through programmatic audience-buying platforms over the next six months, according to … Read the whole story
by Mark Walsh
With a new service, Facebook Strategic Preferred Marketing Developer (sPMD) Spruce Media wants to help marketers go beyond just installs to driving more e-commerce … Read the whole story
by Laurie Sullivan
Bing will allow viewers of the Fox News Channel to share their opinions and reactions to news commentary online in real-time. The Bing Pulse … Read the whole story
by Wendy Davis
Comcast should refine ads touting its "triple-play" broadband-TV-phone service, the Better Business Bureau's self-regulatory group National Advertising Division ruled. Read the whole story
by Joe Mandese
360i, the New York-based digital shop that is part of Japan's Dentsu Network, is headed to Brazil. Specifically, it is opening an office in … Read the whole story
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by Gavin O'Malley
Eying a slice of the U.S.'s programmatic ad boom, European display ad startup YD just raised over $6 million dollars in Series A financing. … Read the whole story
by Laurie Sullivan
Israel-based Aimee Soft will introduce a predictive analytics and business intelligence platform it hopes will make marketers think differently about the behavior of consumers … Read the whole story
by Mark Walsh
Nearly two-thirds of U.S. mobile users now go online using their phones, up from 31% in 2009. For marketers, the findings suggest the best … Read the whole story
COMMENTARY
by Samantha Skey
The opportunity for media to engage the female masses lies in enabling women to feel their impact on others. Women are far more active … Read the whole story
COMMENTARY
by Scott Jones
For all of the modern world -- and increasingly in lesser developed countries -- technology, particularly mobile access to the Internet, has removed traditional … Read the whole story