Asserting it has failed, the Digital Advertising Alliance Wednesday said it will no longer participate in a privacy initiative spearheaded by the Internet standards … Read the whole story
Rocket Fuel has lived up to its name on Madison Avenue, expanding at ballistic speeds -- and now it is poised to do the … Read the whole story
Publicis has reorganized the executive team of its VivaKi unit, naming Kurt Unkel global president of its Audience On Demand (AOD) trading desk, and … Read the whole story
Ad executives, on average, plan to spend 40% of their digital advertising budgets through programmatic audience-buying platforms over the next six months, according to … Read the whole story
With a new service, Facebook Strategic Preferred Marketing Developer (sPMD) Spruce Media wants to help marketers go beyond just installs to driving more e-commerce … Read the whole story
Bing will allow viewers of the Fox News Channel to share their opinions and reactions to news commentary online in real-time. The Bing Pulse … Read the whole story
Comcast should refine ads touting its "triple-play" broadband-TV-phone service, the Better Business Bureau's self-regulatory group National Advertising Division ruled. Read the whole story
360i, the New York-based digital shop that is part of Japan's Dentsu Network, is headed to Brazil. Specifically, it is opening an office in … Read the whole story
Eying a slice of the U.S.'s programmatic ad boom, European display ad startup YD just raised over $6 million dollars in Series A financing. … Read the whole story
Israel-based Aimee Soft will introduce a predictive analytics and business intelligence platform it hopes will make marketers think differently about the behavior of consumers … Read the whole story
Nearly two-thirds of U.S. mobile users now go online using their phones, up from 31% in 2009. For marketers, the findings suggest the best … Read the whole story
The opportunity for media to engage the female masses lies in enabling women to feel their impact on others. Women are far more active … Read the whole story
For all of the modern world -- and increasingly in lesser developed countries -- technology, particularly mobile access to the Internet, has removed traditional … Read the whole story