by Joe Mandese
Wall Street traders have their "Bloomberg terminals" and now Madison Avenue's have their AdFin dashboards. Taking yet another page out of the financial industry's … Read the whole story
by Wendy Davis
The Internet standards group World Wide Web Consortium said on Tuesday that it intends to move forward with an online privacy initiative, despite the … Read the whole story
by Mark Walsh
With nearly a third of its 300 million monthly users accessing its calling and video chat service via mobile devices, Skype is ramping up … Read the whole story
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by Mark Walsh
Mobile ad network Millennial Media on Tuesday announced the launch of its own mobile ad exchange in partnership with real-time bidding (RTB) platform AppNexus. … Read the whole story
by Joe Mandese
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishers are poised to start pooling their unsold audience impressions into consortia that … Read the whole story
by Mark Walsh
Flurry jumped into the RTB arena earlier this year with the launch of its own real-time exchange for in-app ads. Fashionistas and food and … Read the whole story
by Laurie Sullivan
Google has updated its Android Wallet app, allowing consumers to send money, store loyalty cards, save money through offers, and view commerce activities related … Read the whole story
by Laurie Sullivan
In an innovative move to expand ad targeting by one of the top international search engines outside the U.S., Yandex has added look-alike audience … Read the whole story
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by Gavin O'Malley
On the heels of a $40 million investment, Shazam has named Kevin McGurn as its new chief revenue officer. Effective immediately, McGurn's mission will … Read the whole story
by Gavin O'Malley
Since its official debut in 2011, Crowdtap has achieved solid traction with its "brand-to-fan" connector and influencer marketing strategy. With the help of partners … Read the whole story
by Erik Sass
Radio broadcasters are making moves in the digital space, with a new digital marketing partnership from Radio One and a rebranding of Katz Media … Read the whole story
COMMENTARY
by Joe Mandese
PubMatic's move to create a marketplace for publishers to partner and collaborate on their own re-aggregated audience-selling represents another surprising, yet inevitable, development in … Read the whole story