It's no secret that marketers had a difficult time transitioning to Google Enhanced Campaigns, particularly around mobile bids and cost per clicks in the … Read the whole story
In its latest effort to link advertising on Facebook with offline sales, the social networking giant has introduced a new service that analyzes users' … Read the whole story
Social media analytics firm Unmetric on Thursday announced raising $5.5 million in a second-round funding led by JAFCO Asia and including existing investor Nexus … Read the whole story
Four LinkedIn users, including a former ad sales executive for The New York Times, have sued the social networking service for "hacking" into their … Read the whole story
Mobile phone owners are doing things like going online, using apps, and checking email via their devices at twice the rate they were four … Read the whole story
Former top Google sales executive Penry Price has joined LinkedIn as vice president, global sales for Marketing Solutions. Previously, Price was president of ad-targeting … Read the whole story
Macy's is the exclusive launch partner for Apple's new iTunes Radio, the company announced Thursday, allowing the retailer to reach tech-savvy consumers with customized … Read the whole story