To help demonstrate the relationship between mobile advertising and actual sales, Millennial Media is rolling out a new set of analytics tools that attempt … Read the whole story

Exchange-based media buys continued to be one of the fastest-growing segments of buys processed by the major agency holding companies, according to the most … Read the whole story

Transparency will drive publishers to create a better experience for consumers visiting their site, but it also will force platform companies like Marin Software, … Read the whole story

Random House is getting into the digital magazine business, in partnership with Flipboard, in hopes of boosting book sales. Their first products include digital … Read the whole story

For the third time this year, mobile social network Path has been hit with a potential class-action lawsuit for allegedly spamming cell phone users. … Read the whole story

Isadora Faber -- the Facebook terror of Florianopolis, Santa Catarina -- is so shy she speaks with her eyes cast downward and her slender … Read the whole story

The Rubicon Project this morning released a report conducted with Econsultancy on programmatic advertising across the U.S., UK, France, Germany, and APAC. While much … Read the whole story