Google has made self-service ad platforms for search feasible, but companies like Viamedia TV and 24/7 Media have figured out how to use the … Read the whole story
To help demonstrate the relationship between mobile advertising and actual sales, Millennial Media is rolling out a new set of analytics tools that attempt … Read the whole story
Teens who engage with brands on Facebook are more likely to have made a purchase from those brands and to consider and recommend them … Read the whole story
Exchange-based media buys continued to be one of the fastest-growing segments of buys processed by the major agency holding companies, according to the most … Read the whole story
Transparency will drive publishers to create a better experience for consumers visiting their site, but it also will force platform companies like Marin Software, … Read the whole story
Random House is getting into the digital magazine business, in partnership with Flipboard, in hopes of boosting book sales. Their first products include digital … Read the whole story
For the third time this year, mobile social network Path has been hit with a potential class-action lawsuit for allegedly spamming cell phone users. … Read the whole story
Isadora Faber -- the Facebook terror of Florianopolis, Santa Catarina -- is so shy she speaks with her eyes cast downward and her slender … Read the whole story
The Rubicon Project this morning released a report conducted with Econsultancy on programmatic advertising across the U.S., UK, France, Germany, and APAC. While much … Read the whole story
On this eve of the 10th anniversary of New York's Advertising Week (stay calm and keep your mobile games handy) friends were trying to … Read the whole story