by Gavin O'Malley
Complex Media has raised another $25 million in funding, the youth-focused media company announced on Monday. Led by Iconix Brand Group, this latest round … Read the whole story
COMMENTARY
by Adam Gerber, Rick Mandler
Buyers and sellers of advertising both win with a video viewability standard. Or do they? The current proposed video viewability definition will not work … Read the whole story
by Laurie Sullivan
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
COMMENTARY
by Jeanne Houweling
The digital upfront is the perfect platform for buyers. Rather than continue with publisher-specific upfronts, let's expand the event into an industry-wide upfront powered … Read the whole story
by Tyler Loechner
AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and … Read the whole story
COMMENTARY
by David Porter
TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story
by Laurie Sullivan
Hearst launched its first native advertising campaign on Harper's Bazaar with Nordstrom promoting the latest UGG Collection to foster strong conversations between the publisher, … Read the whole story
COMMENTARY
by Ted Prince
It's not exactly news that print media brands, particularly those with a large footprint in the newspaper business, are staring at doom. However, what … Read the whole story
by Mark Walsh
BBC.com and question-and-answer service Quora launched a trial Quora column over the summer fielding questions and topics posted by readers, editor Allison Busacca and … Read the whole story
by Mark Walsh
There are 70 million tablet users-it's the fastest adopted technology since the cell phone. More than half (52%) of digital time spent is on … Read the whole story
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by Gavin O'Malley
Testing consumers' threshold for good works, Causes.com is expected to launch its Supporter Network on Tuesday. Co-founded by Sean Parker as one of the … Read the whole story
by Wendy Davis
Apple is arguing in new court papers that iPhone users suing the company for allegedly allowing app developers to access personal information should not … Read the whole story