Complex Media has raised another $25 million in funding, the youth-focused media company announced on Monday. Led by Iconix Brand Group, this latest round … Read the whole story
Buyers and sellers of advertising both win with a video viewability standard. Or do they? The current proposed video viewability definition will not work … Read the whole story
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
The digital upfront is the perfect platform for buyers. Rather than continue with publisher-specific upfronts, let's expand the event into an industry-wide upfront powered … Read the whole story
AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and … Read the whole story
TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story
Hearst launched its first native advertising campaign on Harper's Bazaar with Nordstrom promoting the latest UGG Collection to foster strong conversations between the publisher, … Read the whole story
It's not exactly news that print media brands, particularly those with a large footprint in the newspaper business, are staring at doom. However, what … Read the whole story
BBC.com and question-and-answer service Quora launched a trial Quora column over the summer fielding questions and topics posted by readers, editor Allison Busacca and … Read the whole story
There are 70 million tablet users-it's the fastest adopted technology since the cell phone. More than half (52%) of digital time spent is on … Read the whole story
Testing consumers' threshold for good works, Causes.com is expected to launch its Supporter Network on Tuesday. Co-founded by Sean Parker as one of the … Read the whole story
Apple is arguing in new court papers that iPhone users suing the company for allegedly allowing app developers to access personal information should not … Read the whole story