by Mark Walsh
Marketers aren't crafting ads carefully enough to suit the smaller smartphone screen and appeal to the task-oriented mindset of on-the-go consumers. Almost half (47%) … Read the whole story
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by Tyler Loechner
IPG Mediabrands' mission to automate 50% of its media buying by 2016 via the Magna Consortium might be an ongoing challenge, but that hasn't … Read the whole story
by Laurie Sullivan
Google has introduced professional-quality design tools that allow Web designers and marketers to create HTML5 creative ads for mobile and desktop. The free tool … Read the whole story
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by Mark Walsh
Facebook on Monday said its Graph Search tool will now include posts, status updates, photo captions, check-in and comments -- in addition to being … Read the whole story
by Mark Walsh
A new analyst report forecasts that LinkedIn's recently launched native ad unit will boost the professional networking site's ad revenue by $46 million in … Read the whole story
by Gavin O'Malley
This past year was a big one for Web and technology brands -- but none more so than Apple, which displaced Coca-Cola as the … Read the whole story
by Wendy Davis
The Internet service provider WOW has defeated a long-running privacy lawsuit stemming from its partnership with defunct behavioral targeting company NebuAd. U.S. District Court … Read the whole story
by Laurie Sullivan
Mobile devices are turning into time-saving search tools. In fact, 56% said they like the ability to search and sort quickly, 49% can easily … Read the whole story
COMMENTARY
by Kyle Lacy
The dual screen phenomenon - integrating mobile and social media into the TV viewing experience - is undeniable, and marketers must take advantage of … Read the whole story